The Super Bowl is exactly two months away and we now have at least some idea who will be advertising in the big game.
The latest rundown includes many familiar names, with just one new player signed on thus far:
Familiar Names
AB InBev: Anheuser-Busch will be back again this year, running a number of spots for Budweiser, Bud Light and perhaps one of the company’s smaller brands. This isn’t a surprise; AB apparently has a contract that runs through 2012.
PepsiCo: PepsiCo will apparently be advertising on the Super Bowl again in 2010, but the company has not released details about the spots.
CareerBuilder.com: CareerBuilder is back for the sixth year in a row. This year the company is relying on consumer-generated creative, a new approach for CareerBuilder.
Emerald Nuts: Emerald Nuts advertised in 2006, 2007 and 2008 before sitting out the 2009 game. The brand will apparently be back in 2010.
Hyundai: Hyundai got an enormous bump from the Super Bowl last year; the company ran two very impactful commercials. This year Hyundai is running another two spots, and we’ll be watching to see how they stack up.
GoDaddy: Bob Parsons and the GoDaddy team are planning for another appearance in 2010. Look for more edgy commercials, little taste and high impact.
Levi Strauss: After an eight-year break, Levi’s will be advertising during the Super Bowl in 2010 to support a relaunch of its Dockers brand.
Motorola: Motorola will be advertising the new Droid phone during the Super Bowl, but the company is not releasing specific plans ahead of time.
The New Entrant
HomeAway: HomeAway owns property rental Web sites such as www.vrbo.com,www.vacationrentals.com and others. 2010 will be HomeAway’s first year on the Super Bowl.
It’s a solid list so far, and we will learn about other advertisers in the coming weeks. And who knows? Some of the companies planning to advertise might get cold feet before the game. This is just the beginning of what promises to be an exciting year – stay tuned for a lot more news on Super Bowl advertisers in the weeks ahead.
Tim Calkins
