About: Derek Rucker
Posts by Derek Rucker:
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January 13, 2012 Making the Grade: Not Just Smarts, but Hard Work
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January 9, 2012 Winning the Super Bowl versus Winning Super Bowl Advertising
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February 3, 2011 Professor Derek Rucker on Super Bowl Auto Advertising
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January 28, 2011 Excitement Brewing with Budweiser
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January 10, 2011 One Matchup We May Miss
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December 20, 2010 Integrating Social Media with Super Bowl Advertising: Something to Keep an Eye On
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November 29, 2010 Pizza Hut’s New Game Plan
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January 27, 2010 Off to the Super Bowl Races…without the Clydesdales!
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January 25, 2010 Measuring the Elusive ROI
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December 15, 2009 Hidden Costs of Super Bowl Advertising
