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	<title>Kellogg Super Bowl Advertising Review</title>
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		<title>Kellogg Super Bowl Advertising Review</title>
		<link>http://kelloggsuperbowlreview.wordpress.com</link>
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		<item>
		<title>Kellogg Super Bowl Advertising Review: 2013 Results</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/02/04/kellogg-super-bowl-advertising-review-2013-results/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/02/04/kellogg-super-bowl-advertising-review-2013-results/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 20:32:47 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=490</guid>
		<description><![CDATA[It is clear that advertisers know everyone is watching the Super Bowl. Super Bowl XLVII featured ads that were broadly appealing, safe, and focused on delivering a brand message. The tradeoff, of course, is that it is hard to be distinctive and safe at the same time. This year we saw a lot of ads [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=490&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>11</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>Super Bowl 2013 Pre-Game</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/02/01/super-bowl-2013-pre-game/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/02/01/super-bowl-2013-pre-game/#comments</comments>
		<pubDate>Fri, 01 Feb 2013 12:33:14 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=486</guid>
		<description><![CDATA[The 2013 Super Bowl is just days away. Many people are looking forward to the football game. We suspect more people are excited about the advertising. Just as sports analysts are speculating about the upcoming bout between the San Francisco 49ers and the Baltimore Ravens, advertising enthusiasts are scanning the list of this year participants in anticipation of marketing’s big day. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=486&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>Coke&#8217;s Super Bowl Problem</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/01/31/cokes-super-bowl-problem/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/01/31/cokes-super-bowl-problem/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 14:18:25 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=484</guid>
		<description><![CDATA[Coca-Cola has a problem. The iconic brand’s Super Bowl campaign is coming under fire from people who claim it reflects negative stereotypes of Arabs. The American-Arab Anti-Discrimination Committee, for example, is calling on Coke to change course. Coke has to be concerned; you never want your brand to be accused of discrimination. Back when I [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=484&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>Two Brands Needing a Super Bowl Bounce</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/01/29/two-brands-needing-a-super-bowl-bounce/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/01/29/two-brands-needing-a-super-bowl-bounce/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 21:56:52 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=479</guid>
		<description><![CDATA[The Super Bowl is always important for marketers; people scrutinize every spot. If all goes well, senior executives will shower the brand manager with praise, hand out a big bonus and offer up a promotion. If things go poorly, however, he will be criticized and, in some cases, fired. For two brands this year, however, the Super [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=479&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kelloggsuperbowlreview.wordpress.com/2013/01/29/two-brands-needing-a-super-bowl-bounce/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>Audi Engages</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/01/25/audi-engages/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/01/25/audi-engages/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 18:25:15 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=464</guid>
		<description><![CDATA[Super Bowl advertisers want to engage consumers; getting people to watch a sixty-second commercial during the Super Bowl is good, but getting them to visit a site and interact with a brand is better. The challenge is doing so in an effective manner. Turning over total creative control isn’t a good idea; this is why few advertisers rely [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=464&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>CareerBuilder Takes a Pass</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/01/24/careerbuilder-takes-a-pass/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/01/24/careerbuilder-takes-a-pass/#comments</comments>
		<pubDate>Thu, 24 Jan 2013 20:32:06 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=459</guid>
		<description><![CDATA[One of the advertisers I’ll miss seeing on the Super Bowl this year is CareerBuilder. CareerBuilder first advertised on the game back in 2005. The brand was quite new at the time; Monster.com dominated the space and CareerBuilder was a much smaller challenger. CareerBuilder ran a charming commercial featuring the now iconic chimps. The Kellogg [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=459&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>Gildan Bets on the Super Bowl</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/01/17/gildan-bets-on-the-super-bowl/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/01/17/gildan-bets-on-the-super-bowl/#comments</comments>
		<pubDate>Fri, 18 Jan 2013 01:24:27 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=456</guid>
		<description><![CDATA[The Super Bowl is a great place to launch a new brand; the event’s huge viewership provides a platform for introducing a new product to a significant portion of people in the United States. Brands like Monster, CareerBuilder and Go Daddy used the Super Bowl effectively during their launch. One of this year’s new brands, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=456&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kelloggsuperbowlreview.wordpress.com/2013/01/17/gildan-bets-on-the-super-bowl/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>The Ad That Changed the Game</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/01/10/the-ad-that-changed-the-game/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/01/10/the-ad-that-changed-the-game/#comments</comments>
		<pubDate>Thu, 10 Jan 2013 21:08:23 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=452</guid>
		<description><![CDATA[Every once in a while an advertiser tries something new on the Super Bowl and fundamentally changes the marketing game. Apple’s Super Bowl spot “1984” falls into this group, as does the Doritos Crash the Super Bowl program. It is becoming clear that Chrysler’s 2011 spot featuring Eminem should join this group. Chrysler broke a [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=452&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>Gearing Up for the 2013 Super Bowl</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2013/01/07/gearing-up-for-the-2013-super-bowl/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2013/01/07/gearing-up-for-the-2013-super-bowl/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 17:49:12 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=448</guid>
		<description><![CDATA[Super Bowl XLVII, marketing’s biggest event, is less than one month away. This year Kellogg Professor Derek Rucker and I will once again be leading the Kellogg School Super Bowl Advertising Review; we will assemble a panel of Kellogg students and evaluate all the advertisers, awarding grades of A, B, C, D and, on occasion, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=448&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kelloggsuperbowlreview.wordpress.com/2013/01/07/gearing-up-for-the-2013-super-bowl/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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		<title>GM’s Odd Super Bowl Decision</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2012/05/24/gms-odd-super-bowl-decision/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2012/05/24/gms-odd-super-bowl-decision/#comments</comments>
		<pubDate>Thu, 24 May 2012 21:43:10 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=442</guid>
		<description><![CDATA[General Motors announced last week that it will not buy any spots for the 2013 Super Bowl. This is a fairly surprising decision because this year General Motors made a huge investment in the Super Bowl; GM ran four spots, including three for Chevrolet and one for Cadillac. The company also spent an enormous amount [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&#038;blog=5881773&#038;post=442&#038;subd=kelloggsuperbowlreview&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Tim Calkins</media:title>
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