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	<title>Kellogg Super Bowl Advertising Review</title>
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		<title>Kellogg Super Bowl Advertising Review</title>
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		<item>
		<title>Century 21?</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2012/01/25/century-21/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2012/01/25/century-21/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 10:15:55 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=346</guid>
		<description><![CDATA[Century 21, the real estate company, is advertising on the Super Bowl this year. I know what you are thinking: Century 21? Really? What in the world is Century 21 doing advertising on the Super Bowl? It isn’t the most opportune time for a real estate company to invest in a Super Bowl spot. The [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=346&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Tim Calkins</media:title>
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		<title>H&amp;M: The Super Bowl goes Global</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2012/01/20/hm-the-super-bowl-goes-global/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2012/01/20/hm-the-super-bowl-goes-global/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 17:15:56 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=340</guid>
		<description><![CDATA[This week H&#38;M announced that it will air its first-ever Super Bowl ad. H&#38;M will use the time to support the global launch of its David Beckham Bodywear Collection, which will be in stores in early February. Although Super Bowl advertising is still largely a U.S. phenomenon, the Super Bowl is clearly becoming a global [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=340&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Tim Calkins</media:title>
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		<title>HomeAway Takes a Pass</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2012/01/17/homeaway-takes-a-pass/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2012/01/17/homeaway-takes-a-pass/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 18:30:02 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=335</guid>
		<description><![CDATA[While many of the 2011 Super Bowl advertisers will return to this year&#8217;s game to air ads, HomeAway is sitting out entirely; instead, the vacation home rental company will buy time on the Oscars, the Grammys and the 2012 Survivor finale. This isn’t a surprise. HomeAway had a rough experience in 2011. The company ran [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=335&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Tim Calkins</media:title>
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		<title>Making the Grade: Not Just Smarts, but Hard Work</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2012/01/13/making-the-grade-not-just-smarts-but-hard-work/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2012/01/13/making-the-grade-not-just-smarts-but-hard-work/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:00:36 +0000</pubDate>
		<dc:creator>Derek Rucker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=322</guid>
		<description><![CDATA[Over the past seven years conducting the Advertising Review we’ve had the opportunity to strategically evaluate numerous commercials from a diverse set of brands. Throughout the years, we’ve observed that some brands seem to consistently get it right and earn an A or B grade from our panel. Budweiser, for example, is one such brand. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=322&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Derek Rucker</media:title>
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		<title>Winning the Super Bowl versus Winning Super Bowl Advertising</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2012/01/09/winning-the-super-bowl-versus-winning-super-bowl-advertising/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2012/01/09/winning-the-super-bowl-versus-winning-super-bowl-advertising/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 10:00:25 +0000</pubDate>
		<dc:creator>Derek Rucker</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=317</guid>
		<description><![CDATA[On February 5, millions will tune in to watch the Super Bowl. And, many of those millions will also be paying attention to the Super Bowl advertising. Although penalties can be disputed, a simple tally of the number of points scored will forever etch one football team into the winner’s circle. However, choosing the top [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=317&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Derek Rucker</media:title>
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		<title>Super Bowl Advertising: The Best Way to Drive Buzz</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2012/01/02/super-bowl-advertising-the-best-way-to-drive-buzz/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2012/01/02/super-bowl-advertising-the-best-way-to-drive-buzz/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 11:00:59 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=309</guid>
		<description><![CDATA[One of the themes that Professor Derek Rucker and I frequently touch on is the unique power of Super Bowl advertising. In the United States, there is simply nothing quite like it in the world of marketing. A new report from Zeta Interactive highlights exactly why this is the case. The New York Times ran [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=309&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Tim Calkins</media:title>
		</media:content>
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		<item>
		<title>Happy New Year!</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2012/01/01/happy-new-year/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2012/01/01/happy-new-year/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 11:00:03 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=304</guid>
		<description><![CDATA[Now that the holidays are done, people will focus on the next big event on the calendar: the Super Bowl. This means that Super Bowl advertisers will begin rolling out their teaser campaigns, with carefully crafted PR efforts designed to capture media attention, and creative programs on Facebook to engage consumers. The Super Bowl is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=304&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Tim Calkins</media:title>
		</media:content>
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		<item>
		<title>Super Bowl Advertisers: Welcome Back</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2011/12/15/super-bowl-advertisers-welcome-back/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2011/12/15/super-bowl-advertisers-welcome-back/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 21:15:00 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=283</guid>
		<description><![CDATA[The list of advertisers for the 2012 Super Bowl is starting to take shape. The final line-up won’t be set until the game actually airs, of course, since advertisers come and go in the weeks leading up to the event. But even now, we know many of the key players: Go Daddy Best Buy Toyota [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=283&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Tim Calkins</media:title>
		</media:content>
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		<item>
		<title>The Buzz Starts</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2011/10/04/the-buzz-starts/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2011/10/04/the-buzz-starts/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 21:00:29 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=275</guid>
		<description><![CDATA[The 2012 Super Bowl is a long way away: 124 days, to be precise. Between now and then, there is a lot on people’s agenda including Halloween, Thanksgiving and the frenzy of the gift-buying season. Nonetheless, the buzz about Super Bowl advertising is starting to build. -Stuart Elliott at the New York Times wrote recently [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=275&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Tim Calkins</media:title>
		</media:content>
	</item>
		<item>
		<title>Learning from Groupon and HomeAway</title>
		<link>http://kelloggsuperbowlreview.wordpress.com/2011/02/11/learning-from-groupon-and-homeaway/</link>
		<comments>http://kelloggsuperbowlreview.wordpress.com/2011/02/11/learning-from-groupon-and-homeaway/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 01:12:45 +0000</pubDate>
		<dc:creator>Tim Calkins</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://kelloggsuperbowlreview.wordpress.com/?p=259</guid>
		<description><![CDATA[The 2011 Super Bowl will leave a mark in the advertising history books because two advertisers issued apologies shortly after the game due to public backlash. HomeAway and Groupon have both released statements in response to the public reaction to their Super Bowl ads. The HomeAway ad featured a baby flying into a plate glass [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kelloggsuperbowlreview.wordpress.com&amp;blog=5881773&amp;post=259&amp;subd=kelloggsuperbowlreview&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Tim Calkins</media:title>
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