According to CBS, advertising spots for the 2010 Super Bowl are selling well with just a few spots remaining. Earlier this week, USA Today reported that 95 percent of the spots have been sold, according to Jo Ann Ross, CBS president of network sales.
Now, it is important to be a bit skeptical about sales data from CBS, because the network has a big incentive to talk up demand. It isn’t a good sales tactic to report, “Actually, we can’t give these things away.” CBS is negotiating for the final spots as we speak, so you can count on the network to be positive.
Nonetheless, it is clear that people are stepping up to buy spots this year. Almost every day now a new advertiser is revealing plans for a Super Bowl effort. Dove brand and Dr. Pepper are two of the most recent additions to the lineup.
This is all good news. Buying a Super Bowl spot is a significant investment and it sends a strong signal. The fact that companies are feeling confident enough to commit says that people are at least somewhat optimistic about the future.
– Tim Calkins