The 2012 Super Bowl is a long way away: 124 days, to be precise. Between now and then, there is a lot on people’s agenda including Halloween, Thanksgiving and the frenzy of the gift-buying season. Nonetheless, the buzz about Super Bowl advertising is starting to build.
-Stuart Elliott at the New York Times wrote recently that the 2012 Super Bowl is largely sold out, with just a few spots remaining.
-The USA Today has announced that it will create a Super Bowl advertising app with Facebook.
-Last week, Doritos announced that it is running its Crash the Super Bowl campaign for the sixth year.
This is astonishing, of course—people are writing, reading and talking about commercials that will run on a show more than four months in the future. This early media buzz explains why the Super Bowl is an event worth marveling in the world of marketing.
If the early signs are any indication, the 2012 Super Bowl will be the most discussed and dissected advertising event ever.