Now that the holidays are done, people will focus on the next big event on the calendar: the Super Bowl.
This means that Super Bowl advertisers will begin rolling out their teaser campaigns, with carefully crafted PR efforts designed to capture media attention, and creative programs on Facebook to engage consumers.
The Super Bowl is still five weeks away. Look for initial stories this week; a few advertisers will try to get a jump on things. Most advertisers will likely wait until the week of January 15, steering clear of the Iowa caucus and New Hampshire primary on January 10. Things will be very busy the week of January 22.
More and more, the Super Bowl advertising battle plays out well before the game. The big question this year is this: which advertisers will create the most positive buzz over the next five weeks?